2 Bears 5K

2 Bears 5K

2 Bears 1 Cave comedians, Tom Segura and Bert Kreischer made it a goal to host a 5K in honor of their health journeys. I was brought in to design the branding and experience with Spartan Races. My role included creating the brand, illustration, participant tee, medal, marketing and signage. This race brought in high profile personalities such as comedians, musicians, athletes, and podcasters. Along with it being hosted at the iconic Rose Bowl arena this was a race to remember.

Role: Creative Director, Brand Development & Strategy, Experiential Design

Client: Spartan Race + Tom Segura & Bert Kreischer
Photography by Ryan Bethke @rwbmultimedia