Sadie’s Kitchen
A branding and packaging project for products: Creamy Chicken & Rice Soup and Mushroom Barley Soup. The goal was to create bold but nostalgic, feel-good packaging for these soups in the Costco aisles. We created consistency in the packaging to build the new soup line. As well as, strong color differentiators to highlight the flavor skus.
Role: Creative Director, Brand Development & Strategy, Packaging Design
Soup Photography: Alan de Herrera
Client: Sadie’s Kitchen
