Rock ‘n’ Roll Running Series Las Vegas
RNRLV is always an event for the books, shutting down the strip at night for people around the world to run in. With 27,000 participants, this event needed its own Vegas inspired look while maintaining its roots of the Rock ‘n’ Roll Running Series. With this race having a unique start time, at night, all of the creative has a dark background with the neon sign glow bringing it to life. This brand styling carried through the campaign leading up to the event and throughout the streets of Vegas for race weekend itself.
Role: Brand campaign design, digital & marketing creative, apparel and medal design, signage and map illustrations
Photography by: RWBMultiMedia
Client: Rock ‘n’ Roll Running Series - Las Vegas
The designs of the participant shirts and promo shirt were created as strong stand alone designs while also highlighting the core of the brand.
Maps, maps and more maps! Each building and landmark was illustrated custom for the RnRLV event. These maps prove crucial for guiding runners of all ages through event weekend smoothly.
