Joyride Candy
Where isn’t this brand screaming fun?! Project7 needed a new look and came to BexBrands for the task. Starting with the logo we leaned into the nostalgia of the word Joyride and took it on a fun, PG-rated ride to modern days! From there, we knew Joyride had to be loud, and ownable to the space it was consuming on the candy shelf. We let the flavors speak for themselves as each candy has it’s own unique pattern and color sequence and boy we didn’t stop there…
Role: Logo design, brand development, packaging and website design
Designed at: BexBrands
Creative Directors: Becky & Jeremy Dahl
Client: Joyride Sweets
Accolades: GD USA Design Publication 2022 — Graphic Design Award Winner
The website demanded the same attention and we were truly able to bring everything to digital life. Finding unique ways to tell Joyride’s story through motion and color made this a one of a kind project to be a part of.
Down to the crumbs, there is consistency. Making the icons more dynamic on the back of pack helped highlight the driving factors of why we can put “healthy” and “candy” in the same sentence.
