E+S Branding
Designing a personal brand has its own difficulties but with a different set of goals in mind it was a fun project to work through. Our main focus was to design in a way that was consistent but not repetitive, and relatable yet also ownable. We plastered this logo on everything and found ways for it to still feel fresh every time.
Role: Logo design, brand development, packaging, and screenprint deliverables
This brand highlighted all of our favorite adventures and personalities from the colors to the story telling in the logomark. We found a balance in the masculine/feminine relationship of this project through the softer color choices paired with the bolder ones. As well as the elegance in the font next to the clean, structured lines of the mark.
We wanted these giveaway koozies and beer glasses to live on in people’s kitchen cabinets so we opted out of including anything too personal. Instead, we let the logo speak for itself.
Screenprinting is a hobby, business, and more affordable way to make custom deliverables! We designed and hand screenprinted all of our invites, coasters, koozies, and yes, we made gig posters.
