Mackenzie & Co. Creative
Mackenzie has a very sophisticated, yet whimsical sense of style that she weaves throughout her day-to-day. We wanted to find a way to replicate that in her brand with the shapes, colors, and fonts being used. Being able to create a long and condensed version of her logo mark with the same lockup felt like a nice solve for her overall brand recognition and readability. We also embrace the counters of the letterforms and the half circle/period after “co” as a nod to her brand’s niche: An important piece to complete the puzzle for companies. She is someone who can fill in the gaps for company goals and strengthen their core brand communications.
Role: Creative Director, Brand Development & Strategy
Client: Mackenzie & Co. Creative
